This brand started because I coped with life by making jokes instead of getting help — and honestly, it kind of worked.
It’s built from late-night overthinking, awkward childhood memories, and the kind of dumb humor that got me (barely) through it all. Somewhere along the way, I thought: “Why not put this chaos (my brain) on a shirt?”
It’s not trying to be deep or inspirational — it’s just real.
It’s for people who deal with stuff by laughing too hard, saying “I’m fine” way too often, and pretending they’re okay with a smirk and a half-baked idea. Sound familiar?
Care instructions
- Machine wash: cold (max 30C or 90F)
- Do not bleach
- Tumble dry: low heat
- Iron, steam or dry: low heat
- Do not dryclean